Reinventing retail, prop, institutional, and risk. All at once.
Arizet Labs builds the platforms, risk systems, and execution infrastructure underneath modern trading. One technology foundation. Three customer segments. A-Trader for individual traders, anchored by Arizet | The Desk. The six-tier career ladder built on The Floor, where serious traders earn funded accounts and Pool Manager status. Prop Depot and A-Trader for Prop Firms for B2B operators. Newly opened to outside firms: institutional-grade quant infrastructure for asset managers, hedge funds, and quant desks.
For decades, retail traders, prop firms, and institutional desks have lived in three different worlds of technology. Retail got MetaQuotes. Prop firms duct-taped MT5 bridges to white-label CRMs. Hedge funds and asset managers paid eight-figure license fees for Bloomberg Terminal, FactSet, and bespoke internal builds. The skill was the same (read the market, manage risk, deploy capital) but the tools came from different planets, at wildly different price points, with no path between them. That separation is an accident of history, not a law of physics.
The trader, the prop firm operator, and the portfolio manager are different sizes of the same problem. Why should their infrastructure be completely different?
Arizet builds the trading and investment infrastructure (execution layers, risk systems, data integration, research models, portfolio management) that we then deliver to three customer segments through three different productized surfaces.
The underlying components are the same. The packaging, pricing, and support model differ to match the customer. Retail traders pay $269/yr for the consumer subscription. Prop firms pay $3K–$25K/month for B2B platform licensing. Institutional clients pay engagement-based fees for quant infrastructure and managed model deployments.
Building risk infrastructure that's good enough for a hedge fund's prime brokerage relationship is expensive. Once built, deploying a derivative of it for a prop firm operator costs almost nothing, and deploying a further-derivative for a retail trader costs less still. The retail product subsidises the institutional R&D. The institutional R&D makes the retail product impossible for competitors to replicate.
It's the same playbook that turned Bloomberg from a terminal company into a financial-infrastructure company, except built two decades later with a modern technology stack and pricing aligned to every tier of customer that exists today.
Arizet | The Desk is the spine of Arizet's consumer business: a six-tier ranked career ladder built on top of The Floor, where 20–40 traders compete live in real-money small-group sessions every day. Members progress from open accounts to funded books to Pool Manager status, judged by four ratings (Trader Rating, Trading Quality, Discipline, Consistency) rather than P&L luck. The platform is what they trade on. The Desk is the career they trade for.
Each pillar is a fully-staffed product line with its own roadmap, pricing model, and customer support. Built on shared underlying infrastructure (execution, risk, data, research). Each has dedicated marketing pages with deeper detail. This is the architecture.
The trading platform that disappears. Drag-less precision charting. 14 premium apps. $40B+ monthly volume across the network. Mobile parity, watch app, sub-15ms execution via A-Connect. Arizet | The Desk, the consumer growth engine, targets 100,000 ranked traders by Q4 2026 through a six-tier career ladder built on The Floor, daily competitions, monthly tournaments, and the Pool Manager track for top performers.
The complete tech stack for the modern prop firm. Platform, CRM, risk infrastructure, compliance layer. Four products, all in production today, all with paying customers. The first prop firm tech stack that's a revenue stream, not a cost (via the apps revenue share). Built on the same A-Trader infrastructure consumers use.
Quant and fundamental research infrastructure for institutional clients. Proprietary valuation model prototyping. Bloomberg / FactSet / Refinitiv integration. Investment management process automation. Portfolio construction and risk tools. The infrastructure your quant team was planning to build for two years. Ready to deploy in two weeks.
A-Trader is Arizet's consumer face. The trading platform individual traders use as their primary terminal, the apps they pay for, the Arena they compete in, the Desk they grow through, and the Pools they aspire to manage. Today: ~15,000 active traders. Target: 100,000 ranked competitive traders via the Desk by Q4 2026.
Why consumer matters most for growth: every other pillar gets stronger when the consumer pillar grows. Apps revenue scales with the trader base. Prop firms increasingly want to license the platform their funded traders already prefer. The institutional pillar gains credibility from a real consumer business sitting underneath the quant infrastructure.
The consumer ecosystem is intentionally vertical: from "first chart drawn" to "managing capital for other traders", with the Desk ladder as the structural growth engine and no platform-switching required at any step on the journey.
FX, crypto, indices, equities, commodities. Discretionary or semi-systematic. Looking for a platform that feels designed in this decade, not the last one.
Coders who want to backtest, deploy, and monetize systematic strategies without building infrastructure themselves. Strategy Lab is the gateway.
Traders climbing through the Arena toward Pool Manager status. Managing shared capital for other traders, earning performance fees, building verifiable institutional-quality track records on the platform.
The trading platform that disappears. Drag-less precision charting. Multi-asset (FX, crypto, indices, equities, commodities). Sub-15ms execution via A-Connect. Mobile parity from day one. Same features, same UX, on phone and watch. The platform built in the last 24 months, not the last 24 years. Free tier so any trader can start; revenue comes from apps, Strategy Lab, and premium features as they grow.
The apps are the most strategically important revenue stream in the consumer pillar: 30%+ of active traders subscribe to one or more, generating recurring monthly revenue. Each app is a credible standalone product. Together they are the differentiation moat no other retail trading platform has, and the revenue line we share with prop firm partners on the B2B side.
The systematic trading platform retail was missing, and the gateway tier for institutional clients. Real Python SDK. Institutional-grade backtester. 400+ forkable strategies in the public library. Free tier for backtesting and paper trading; Developer at $49/mo for unlimited live strategies; Quant Pro at $399/mo with embedded support from the Arizet quant team. The Quant Pro tier is also the gateway funnel into the institutional pillar. Serious developers running real capital are exactly the customers the institutional offering serves.
Chess has Elo. Tennis has ATP. Poker has Hendon Mob. Trading has had screenshots and trust-me-bros. Until now. The Arena is Arizet's ranked competition system: private rooms, head-to-head duels, 5-tier ranked seasons (Bronze through Diamond), sponsored cups with funded-account prize pools. Target by Q4 2026: 50,000 active traders competing across the Arena, with the top tier feeding directly into Pool Manager invitations and external prop firm allocations. The Trading Arena app provides the visualization layer and tournament management primitives.
The surface that makes A-Trader more than a platform. It's the consumer career ladder. Arizet | The Desk is a six-tier ranked system from Open (free) → Junior ($39) → Pro ($99) → Elite ($249) → Master ($499) → Legend (earned, top 100 only). Built on The Floor. Live small-group sessions where 20–40 traders compete for real money daily. Traders climb through documented performance + tier membership. Same model as tennis (ATP card), golf (PGA card), chess (FIDE rating). Target: 100,000 ranked traders by Q4 2026. The Pool Manager track at Master/Legend tiers converts top performers into capital managers earning real performance fees.
Every other consumer trading product on the market is structured as platform first, content second. We flipped it. Arizet | The Desk is the spine (a six-tier ranked career ladder from Open to Legend, built on The Floor) and the platform, the Arena, the apps marketplace, and Strategy Lab are the surfaces traders use to climb it. Climb high enough and you become a Pool Manager: a trader earning real income managing capital for other traders inside the ecosystem.
The platform is free. The Desk Open tier is free. The Arena starter tiers are free. We monetize when traders grow. Through app subscriptions (where 30%+ choose to subscribe), Strategy Lab tiers (for developers), and Pool performance fees (for traders who make it to the manager track). This isn't a freemium trap. It's the inverse: every trader we grow becomes more valuable than anything we could extract by gatekeeping.
↳ Desk Open tier · free forever · no card required. Career ladder built in from day one.
The B2B prop firm pillar is Arizet's most mature commercial business, and the fastest path from prospect conversation to live revenue. Most operators land on one of four products: Prop Depot (full-stack partnership for founders building from zero), A-Trader for Prop Firms (platform-only license for established operators), Arizet Prop-Tech (the PropTech operating system, live across startup, small, and big prop firm clients running the full Arizet stack), and Arizet Risk & Compliance (the risk infrastructure that's saved prop firm partners $20M+ in payout leakage over the last three years).
The four products are designed to work together, but they're also entirely standalone. You can buy just the platform. Or just the CRM. Or just the risk system. Or all four as an integrated suite. No exclusivity required at any tier.
The combined offering replaces what's currently a 5-vendor stack at most prop firms (MT5 + bridge + CRM + risk vendor + KYC vendor) with one coordinated technology partner. At a fraction of the combined cost, with the apps revenue share turning the tech stack from cost center into revenue line.
Zero to launched prop firm in 30 days via Prop Depot. Full partnership: platform, CRM, KYC, PSP, community, marketing engine, Freedom Challenge framework.
Already running. Have a CRM. Want to ditch MT5. A-Trader for Prop Firms is the platform-only license. Kills MT5 specifically, integrates with whatever CRM you have.
Have the platform sorted. CRM is the bottleneck. Outdated, doesn't support modern challenge structures, weak integrations. Arizet Prop-Tech is the replacement.
Profitable on paper, hemorrhaging on payouts. Need real risk infrastructure. Toxic flow detection, compliance enforcement, trader quality scoring. Arizet Risk & Compliance is built for exactly this.
The full-stack partnership. Zero to fully-operational prop firm in approximately 30 days. Platform, CRM, KYC, PSP, community engine, marketing engine, the Freedom Challenge framework with the proprietary Trading Quality scoring engine. All under your brand, under one engagement. Three engagement tiers: License (operational backbone, you run growth), White-label (we co-invest in marketing), and Franchise (deep partnership with co-investment, retainer, and revenue share). The most complete prop firm launch product on the market.
The platform-only B2B license. For established operators who already have a CRM they're happy with and just want to ditch MT5. From $3,000/month. Live in 7 days. Plug into your existing CRM via REST + webhooks. Includes A-Connect institutional risk system (worth ~$30K/mo from separate vendors). Apps revenue share included. The first prop firm platform license that's a revenue stream, not a cost. Apps revenue plus the risk-system savings make it structurally net positive vs running MT5.
The operating system live across startup, small, and big prop firm clients. All running the full Arizet stack: Prop-Tech CRM, A-Trader, and A-Connect. Not a CRM. Not legacy thinking dressed in a new UI. An entirely new species of prop firm operations software. Gamified, pool-based, Trading Quality–scored, with native integrations to every major platform your traders use. The traditional CRMs in this space (FPFX, Axcera, YourPropFirm, in-house spreadsheets) were designed for trader records and basic challenge tracking. An architecture frozen in the previous decade. Arizet Prop-Tech is designed for what the prop industry actually does in 2026: running Freedom Challenges with dynamic Trading Quality–weighted profit splits, hosting competitions across funded books, managing capital pools, and treating affiliates and KYC as first-class citizens rather than bolt-on integrations.
$20M+ saved for prop firm partners across the network in the last three years. One $1.5–2M-monthly-revenue partner alone saved several hundred thousand dollars in a single year through prevented toxic-flow payouts. The most expensive risk vendor on the market couldn't move that needle. Arizet Risk & Compliance pays for itself in under three months on most prop firms above $500K/month revenue. Traditional risk in this industry is manual, reactive, and consistently a step behind: human risk officers spotting copy-traders weeks after the fact, blunt news-trading blackouts, blanket drawdown rules that punish good traders to catch the bad ones. Arizet Risk is the opposite: real-time ML-powered toxic flow detection, configurable per-program rules, predictive payout liability modeling, and the proprietary Trader Quality scoring system. Running automatically, surfacing exceptions only when human judgement is actually needed.
The four prop firm products are licensed independently, but most operators end up running at least two together (typically Platform + CRM, or Platform + Risk). The pricing reflects that: multi-product engagements get meaningful discounts, and the apps revenue share applies across all of them.
For B2B prospects: the first call is 30 minutes, with our integrations engineer and commercial lead. Live walkthrough. Branded mock-up within 48 hours. Pricing for your specific scale, transparent, without "let's circle back."
↳ Live demos available for all four products. Dedicated pages for Prop-Tech and Risk & Compliance have deeper detail and full architecture diagrams.
Every asset manager and hedge fund we talk to has the same five engineering projects sitting in a planning document somewhere: a proprietary valuation model framework, a quant research platform, clean Bloomberg / FactSet / Refinitiv data integration, an automated investment management workflow, and a real portfolio + risk system. Every one of them has been planned for at least a year. Most have a budget. Almost none of them have been built.
The reason isn't ability. It's that this is two to three years of focused engineering work, and your quants are paid to research alpha, not to write data normalization layers and backtest harnesses. We built it. You deploy it.
Arizet has been shipping institutional-grade risk and execution infrastructure for over two decades. The core stack (backtester, factor model framework, data integrations, portfolio engines, risk system) already powers Arizet's own production businesses (Prop Depot, A-Trader, A-Connect). Now opened to outside firms as a managed service.
Multi-strategy funds, long-only equity shops, multi-asset boutiques. Looking to systematize idea generation, valuation, and portfolio construction.
L/S equity, macro, systematic, multi-PM platforms. Looking for institutional-grade quant infrastructure without three years of internal build time.
Bank prop desks, family offices with quant arms, single-strategy boutiques. Looking for a research and deployment platform that doesn't require a 15-person engineering team.
The bottleneck in fundamental research is rarely the idea. It's the engineering between "this is a good model" and "this runs in production every day across our entire coverage universe." Building a multi-stage DCF generator is easy. Building one that pulls live financials from three different vendor schemas, handles fiscal-year alignment, normalizes restated statements, and surfaces sensitivity-adjusted outputs to your PMs every morning by 7am. That's a six-month project even for a strong team. We've done it. You configure it.
The factor model platform your quant team has been wanting to build for two years. Idea → backtest → walk-forward validation → paper trading → production deployment. One platform, one toolchain, one data layer. Combine quantitative signals (momentum, value, quality, low-vol, sentiment, alternative) with fundamental research overlays (earnings revisions, balance-sheet quality, management signals). 25+ years of clean point-in-time data. Same engine that runs Arizet's internal models.
Your data costs go to the source providers (we don't resell anyone's data, that's not the business). What you pay us for is the months of engineering work it would otherwise take to normalize, version, and operationalize three different vendor schemas into something a quant can actually use. Tick data, end-of-day, fundamentals, alternative data, news, analyst estimates. All reconciled into one consistent schema with full lineage and point-in-time accuracy.
Every fund we've worked with had the same situation: a few brilliant ideas at the top, surrounded by hundreds of hours per month of pure plumbing. Daily rebalancing math, position sizing, pre-trade compliance, post-trade attribution, investor reporting. Most of that plumbing doesn't require human judgement; it requires correct, auditable software. Replace twenty spreadsheets and four contractors with one workflow that runs end-to-end, has an audit trail, and surfaces exceptions to a human only when actual judgement is needed.
The same institutional-grade risk engine we built into A-Connect for prop firms, scaled up for fund-level book sizes, multi-strategy portfolio construction, and AUM-tier reporting requirements. Real-time risk metrics. Scenario stress tests. Correlation regime monitoring. Counterparty exposure. The infrastructure that lets a PM sleep at night, and lets a CRO answer the regulator's questions in minutes instead of weeks.
Every institutional engagement is structured to the fund. We don't sell shrink-wrapped software at this tier. Typical engagements range from $50K to $500K+ annually, depending on scope, AUM, and integration depth. Some clients use one capability (data integration only). Some use the whole stack (research + portfolio + risk + reporting). We're equally comfortable with both.
The first conversation is purely diagnostic. What you have, what's missing, what you'd build if you had infinite engineering time. No pitch deck. No "schedule a follow-up." You leave the call with a clear written assessment of which Arizet capabilities would meaningfully accelerate your operation and which wouldn't be worth the integration cost.
↳ Confidentiality NDAs available before any sensitive data is shared. We've worked with funds at every stage of secrecy preference.
Arizet's team blends Wharton MBAs, McKinsey alumni, IBM enterprise veterans, and a theoretical physicist who's published in International Journal of Physical Review D. The senior leadership has personally built the kind of infrastructure we now sell. At Cornerstone Investment Partners, IBM, and inside multi-billion-dollar asset management operations. This isn't a startup learning institutional finance. This is institutional finance, learning to ship.
10 years in technology, building and shipping across US and Armenia operations.
4 years in US equity research. Research Analyst and Director of Systems Engineering.
MS in Applied Mathematics & Computer Science, YSU 1999.
MBA, The Wharton School, 2011.
Partner and Senior Portfolio Manager, Cornerstone Investment Partners, LLC. Strategy Advisor to Arizet Labs.
19 years in Asset Management, plus 5 years in Management Consulting at McKinsey & Accenture.
MBA, The Wharton School, 1998.
Holds the CFA charter. The credential that still actually means something on a buy-side résumé.
Background in theoretical physics. Published in International Journal of Physical Review D.
3 years in mathematical modeling and statistical analysis for commodity, FX, and equity trading.
MS in Physics, YSU 2005.
The technical anchor behind every quant model, backtester, and risk engine in the Arizet stack.
9 years in corporate client engagement, including IBM, Toshiba, and Mitsubishi.
MS in Engineering, SEUA 2001.
Certifications: PMP, Six Sigma, CMMI, ISO Quality Standards, Scrum.
Runs institutional and B2B client relationships. The person on the call when the engagement actually matters.
Atlanta is the headquarters and US commercial center. NYC is institutional-client coverage. Toronto handles partner operations across North American time zones. Yerevan is the engineering and quantitative research center. Where the math gets done, the backtests get run, and the next year of product roadmap gets built. The combination is intentional: senior business presence in the financial capitals, deep technical capability where the talent is best and the cost structure makes long-term R&D investment possible.
The first call is short and diagnostic. You tell us what you're trying to do; we tell you which Arizet capabilities are relevant (or not) and what the rough engagement would look like. No deck, no follow-up scheduling theater, no high-pressure pitch.
Consumer (A-Trader) · 15-min call with product team, mostly to answer specific questions about features, pricing, or roadmap.
Prop firms (B2B) · 30-min call with integrations engineer and commercial lead. Live walkthrough, branded mock-up within 48h.
Institutional · 60-min call with Rick (Strategy) and David (Execution) for a diagnostic conversation. NDAs available before sensitive data is exchanged. Written follow-up within 5 business days.
↳ Or just email us: connect@arizet.com
One company. Three pillars. Built in Atlanta, NYC, Toronto, and Yerevan. By people who've shipped this before.