Arizet
Prop Depot
The full-stack alternative
For prop firm operators and aspiring founders · 2026

Build a prop firm.
Build a Prop Depot partnership.

Traditional prop firms are dying. The challenge-fee model is under regulatory pressure on three continents. The MT5-and-Discord tech stack is a decade behind. Marketing CAC is rising while LTV falls. Meanwhile, traders worth funding are demanding modern platforms, real tooling, gamified experiences, and firms that act like partners. Prop Depot is the full-stack alternative. A-Trader platform, A-Connect execution, next-gen CRM, the proprietary Freedom Challenge with Quality Score–adjusted profit splits, marketing engine, 100,000+ trader network, PSP & KYC integrations, community-building, and decades of risk-and-quant expertise. One partnership.

Book a partnership call → Old vs new comparison 90-min discovery · NDA available · No obligation
Time to launch
7–42 days
depending on engagement model
Trader network
100K+
opted-in, segmented, ready
Intelligent apps
14
no other prop platform has these
Risk & quant
25+ yrs
institutional experience embedded

The prop firm model is at a generational inflection. Most won't survive it.

In 2018 you could launch a prop firm with a $5K MT5 white-label, a Discord, and three Instagram funnels. Three years of easy growth followed. The era ended quietly in 2024. When regulators in the EU, UAE, and Australia began scrutinizing challenge-fee models, major payment processors began declining the category, the largest firms hemorrhaged payouts, MetaQuotes started shutting down unauthorized servers, and traders began noticing the gap between marketing promises and product reality. The next era belongs to a different kind of firm.

Traditional prop firm · 2018 playbook

The dinosaur.

  • MT5 or Match-Trader white-label · no mobile parity · zero apps · no programmability
  • Single revenue stream: challenge fees · pure transactional, no LTV
  • Trader experience ends at fail-or-pass · then they're gone
  • Compliance enforced manually · post-hoc · after the account is dead
  • Marketing is paid Instagram + Telegram · rising CAC, falling LTV
  • CRM is a spreadsheet, an email tool, and a junior who left last month
  • Risk management is a daily-loss-limit rule · and prayer
  • Differentiation is prize size and aggressive marketing
  • You compete on price · margins shrink quarterly
Prop Depot · 2026 stack

The next-gen firm.

  • A-Trader · mobile parity · 14 intelligent apps · full programmability
  • Multiple revenue streams: challenges, apps, competitions, education, affiliates
  • Daily & weekly competitions keep traders engaged · they don't churn after fail
  • The Freedom Challenge: relaxed rules + Quality Score–adjusted payouts
  • Marketing engine with proprietary lead-gen + 100K+ trader database
  • Next-gen CRM with Pools, Competitions, live rule engine, lifecycle automation
  • Live VaR, exposure heat, scenario stress · institutional risk on every account
  • Differentiation is the platform, the tools, the community, the experience
  • You compete on quality · margins expand quarterly

Thirteen dimensions where the dinosaur model is obsolete.

The differences aren't subtle. Across every dimension that determines trader LTV, engagement, retention, differentiation, and unit economics, the traditional model loses to a properly architected next-gen alternative. This is the comparison that should govern every operator decision in 2026.

Dimension
Traditional modelThe dinosaur
Arizet · Prop DepotThe next-gen firm
Trading platform
MT5 server $10K–$25K/mo · or Match-Trader $2.5K–$25K/mo · MetaQuotes shutdown risk · no real customization
A-Trader: mobile parity, drag-less precision, programmable, the platform traders prefer
Apps & tooling
None. Trader gets a chart and an order ticket. That's it.
14 intelligent apps: pattern recognition, scanners, analytics, risk, psychology, scenarios
Engagement layer
Challenge → fail or pass → trader gone. One-shot transactional relationship.
Daily & weekly competitions, ranked Arena seasons, private rooms, head-to-heads. Permanent community.
Education
None included. Sold separately as a $497 "mastermind" upsell.
The Desk: free courses, daily memos, Friday Show live weekly. Traders stay because they grow.
Revenue streams
Challenge fees only. That's the whole business model.
Challenges + Freedom Challenge fees + app subs + competition entries + the Desk + affiliates
Freedom Challenge
Arizet exclusive
Doesn't exist. Rules are either strict (low pass rate, low revenue) or loose (high payouts, firm dies).
Relaxed rules to attract more traders + Quality Score–adjusted payouts to control firm exposure
Rule configuration
Hardcoded. Changing a drawdown rule is a developer ticket + a 2-week deploy.
Live rule engine. Hot-reload per-pool, per-cohort, per-trader. Change rules in minutes.
Risk management
Daily-loss-limit rule, enforced post-hoc after account already breached.
Live VaR, exposure heat, scenario stress, pre-trade impact, real-time rule enforcement
Trader LTV
~1.4 challenges per trader, then churn. CAC payback often 6+ months.
Recurring app subs + competition entries + multi-program participation. CAC payback ~2-3 months.
Marketing
DIY. You hire a marketer, you buy your own ads, you build your own funnels.
Done-for-you engine: 200+ landing templates, A/B tooling, multi-channel acquisition, attribution
Lead source
Cold paid acquisition only. Day 1 = $0 in pipeline.
100,000+ verified opted-in traders in our database. Day 1 = warm pipeline.
Already have a CRM?
Switching costs are brutal. Most vendors require migration, breaking workflows + losing data.
Keep yours. Integrate Arizet via APIs. Add Arena, competitions, Freedom Challenge à la carte.
Differentiation
None. Every dinosaur looks identical. You compete on prize size and ad spend.
The entire platform is the differentiation. Traders can't get this anywhere else.

Already running a firm? Don't migrate. Integrate.

Most large prop firms have already invested heavily in their own CRMs, risk infrastructure, and operational systems. You don't need to throw any of that away to benefit from Arizet's tech. Our entire ecosystem is API-first. Plug into the modules that matter to you. Keep everything you've built. It's the fastest way for established firms to ship next-gen features without a multi-quarter migration project.

What you can integrate à la carte
  • A-Trader Offer A-Trader as a platform option alongside MT5/cTrader/Match-Trader. Traders self-select.
  • Arena Run sponsored tournaments and competitions on top of your existing trader base. White-labeled.
  • Apps Embed Arizet's 14 intelligent apps (Risk, VaR, Scenario, Psychology, etc.) into your portal.
  • Freedom License the Freedom Challenge engine. Drop into your firm as a new program tier.
  • Quality Use the Quality Score engine (Payout Protection) to upgrade your existing payout logic.
  • Audience Co-marketed campaigns to our 100K+ trader network, segmented to your target profile.
  • Risk & Quant Engage our risk & quant team as advisors. Fractional embed inside your existing risk function.
Discuss API integration → No-migration onboarding · 30-min scoping call
ARIZET API · INTEGRATION EXAMPLE REST · gRPC · WEBHOOKS
# Drop Arena competitions into your existing firm
POST /v1/arena/competitions
{
  "firm_id": "your_firm_id",
  "name": "Weekly EUR/USD Sprint",
  "entry_fee": 25,
  "prize_pool": 5000,
  "duration_hrs": 168,
  "eligible_pool": "funded_50k+"
}

# Score a trader via Quality Score engine
GET /v1/quality/score/{trader_id}
{
  "quality_score": 87.4,
  "split_recommended": "85/15",
  "flags": ["high_consistency", "low_tail_risk"]
}

# Subscribe to live risk events on your accounts
WEBHOOK your-firm.com/arizet/risk-events
{ "event": "tail_risk_spike", "action": "throttle_size" }
SDKs available: Python · Node.js · Go · REST · gRPC.
Typical integration time: 2–4 weeks for first module live in production.

Built on broken systems we were paid to fix.

Arizet wasn't born in a pitch deck. It was built across five years of solving the problems the prop firm category was generating but couldn't fix itself. Risk first. Scale next. Then the operating system. Then the trader platform. Then the convergence. This is the path that brought us here, and the reason Prop Depot exists at all.

01Risk

Where it beganWhen everyone else gave up.

A top-5 prop firm came to us with a problem nobody else could solve: toxic trading patterns were exploding their payouts, and every risk vendor and white-label provider they'd tried had failed. We didn't sell them software off a shelf. We built them what they actually needed. That engagement became the foundation of everything Arizet does today, and the reason our risk thinking is institutional-grade rather than retail-grade.

02Scale

What we proved nextOne hundred million trades.

The systems we built had to process close to 100 million trades in real-time environments. Full institutional-grade APIs. Complete Risk Management Systems. The kind of infrastructure that doesn't blink under load, and stays maintainable while everything around it is changing. Most retail-side prop tech is built for a small fraction of that volume. Ours had to work at scale or not at all.

03OS

Then we went upstreamThe CRM that wasn't a CRM.

Prop firms didn't need another CRM bolted onto their operations. They needed an operating system designed around how prop firms actually work. Pools, Competitions, live rule engines, lifecycle automation, real-time event sourcing, multi-program management. The HubSpot-plus-spreadsheets approach was always a workaround. We built the thing the category had been waiting for.

04A-Trader · A-Connect

Then we went toward the traderTwo years. Millions of dollars. Eyes on every detail.

Then we went the other direction. Two years of focused engineering and millions of dollars of investment produced A-Trader, the next-generation trading platform, and A-Connect, the execution engine and bridge underneath it. The trader-facing capstone of everything we'd learned upstream from risk, scale, and operations. It's the platform that makes a Prop Depot partnership a category leap, not a refresh.

05Convergence

Why it mattersThree rare disciplines, fused in one company.

Deep tech expertise. Quant-professional and institutional-grade systems APIs. Brokerage-class risk management. Each one is rare on its own. Together in a single company, in a category that needs all three, that's the story of how Arizet ended up here. Prop firms have always been able to find one of these. Some can find two. None could find three under one roof. Until now.

Now · The opening

We're revolutionizing the prop trading industry. If you see it, move now.

If you're ready to be part of what comes next, partner with us. If you're not yet sure, talk to us. Clarity tends to emerge from the conversation, on both sides. The category window is open right this moment. By next year, the winners may already be set, and the operators who moved early will be the ones the rest are trying to catch.

Everything a prop firm needs. One partnership.

Each of these six systems came out of a specific chapter of the Arizet journey. Risk, scale, the operating system, the trader platform, the network we built around it, and the quant discipline that ties it together. Each one alone is a year-long build and $300K–$2M of capital. Prop Depot delivers all six, integrated, on day one of your partnership.

01 · Trading platform

A-Trader

Our flagship platform. Mobile parity, drag-less precision, 14 intelligent apps (live and pipeline), full programmability via Strategy Lab. Your traders use the same platform retail elite traders pay for. They'll never want to go back to MT5.

↳ desktop · web · iOS · Android · watch ↳ 800+ instruments, multi-asset ↳ 14 apps included or optional ↳ programmable: Python SDK
02 · Feed & execution

A-Connect

The execution engine and bridge behind A-Trader. Multi-venue routing, smart order management, sub-15ms latency to major liquidity providers. Tier-1 prime broker relationships available, or BYO liquidity if you have existing arrangements.

↳ <15ms p99 execution latency ↳ multi-venue smart routing ↳ tier-1 LP relationships included ↳ BYO liquidity supported
03 · Next-gen CRM

Pools & Competitions

The first prop-firm CRM built from a clean sheet for the modern era. Trader Pools. Competition tooling. Live rule configurations. Lifecycle automation. Full event sourcing. The CRM that's actually an operating system, and it replaces 4–6 separate tools most firms duct-tape together today.

↳ trader lifecycle: lead → live ↳ live rule engine, hot-reload ↳ pool segmentation, automation ↳ competition module built-in
04 · Marketing engine

Lead-gen & conversion

Proprietary lead-generation across paid, organic, partnership, and content channels. A/B-tested landing pages, conversion funnels, lifecycle email sequences, retargeting, full attribution. We do the marketing science; you focus on the firm.

↳ multi-channel lead pipeline ↳ 200+ proven landing templates ↳ full attribution + dashboards ↳ A/B + funnel optimization
05 · Trader network

100,000+ traders

Our existing database of verified, opted-in active traders. Segmented by experience, region, instrument preference, capital range, prop history. Available to partners for targeted introductions to your firm. Not a list rental. Actual relationships, opted in, ready to be invited.

↳ 100K+ opt-in, verified contacts ↳ segmented 30+ ways ↳ the Desk community ↳ Friday Show audience reach
06 · Risk & quant

Institutional risk

Live VaR, exposure heat, scenario stress testing, anti-collusion checks, anti-gaming heuristics, real-time compliance enforcement. Built and maintained by the team that did this at scale for a top-5 prop firm, and stayed when everyone else couldn't. Embedded consulting tier.

↳ live VaR + stress on every acct ↳ anti-collusion / anti-gaming ↳ real-time rule enforcement ↳ quant consulting embedded

The work between "we have tech" and "we have a firm."

Most white-labels stop at "here's the platform. Good luck." That's not a prop firm, that's a starter kit. The real work is in everything around the tech: getting paid by payment processors who fear the category, passing KYC/AML at scale across jurisdictions, building a community that doesn't churn, navigating compliance across regulatory regimes. Prop Depot includes all of it.

Payment processors

Multi-PSP integrations from day one. Cards (Stripe, Adyen, Checkout), bank rails (SEPA, ACH, SWIFT), crypto (USDC/USDT via multiple gateways), regional methods (UPI, PIX, Wise). Pre-built routing logic for redundancy when processors decline the category. We've been through every payment-processor nightmare; you don't have to.

↳ Stripe · Adyen · Checkout · NOWPayments
↳ Wise · TransferGo · Match2Pay
↳ chargeback & fraud-ops included
KYC & AML

Automated identity verification across 200+ countries. Document verification, biometric checks, sanctions screening, PEP screening, ongoing monitoring. Configurable workflows by jurisdiction. Audit-ready reports for any regulator. We handle the integrations; you handle the firm.

↳ Sumsub · Onfido · Veriff · Persona
↳ sanctions + PEP screening
↳ jurisdiction-aware workflows
Community building

The competitive moat for next-gen firms is community. We help you build it: Discord/Telegram architecture, moderator onboarding, content calendars, weekly events, ambassador programs, and integration with the Friday Show audience. Traders who feel community don't churn.

↳ Discord + Telegram setup
↳ ambassador program design
↳ content calendar + ops support
Compliance & reporting

Pre-built compliance reports for major jurisdictions (EU, UK, UAE, Singapore, AU, US). Transaction monitoring, suspicious activity flagging, audit trails. Quarterly compliance reviews with our legal-and-regulatory advisors. Stay ahead of the next regulatory shift instead of reacting to it.

↳ jurisdiction-specific reports
↳ transaction monitoring
↳ quarterly reg-watch briefings

The CRM purpose-built for prop firms.

Most prop firms run their business in HubSpot, a stitched-together set of tools, and a junior employee with a spreadsheet. Our CRM is the opposite: built from a clean sheet around how prop firms actually operate. Trader Pools group accounts by program, region, behavior, and risk profile. Competitions configure events with arbitrary entry rules, prize structures, and scoring. Rule Configs let you change drawdown caps, profit targets, news lockouts, and lot-size limits per pool, per cohort, per individual, without a developer ticket.

Pools, competitions, and a live rule engine.

The three primitives the prop firm category was missing. Pools let you operate multiple programs simultaneously without each one becoming a custom fork. Competitions turn your trader base into an engaged community, and recover traders who'd otherwise churn after a fail. The rule engine means business logic isn't trapped in code. Add the Freedom Challenge layer on top, and you have something nobody else in the category can offer.

Trader Pools

Segment accounts by program, region, capital tier, behavior, or arbitrary tags. Apply rule overrides at the pool level. Run targeted communications, marketing offers, and competitions per pool. Move traders between pools based on behavior signals.

Competition module

Configure tournaments with any combination of entry fee, prize structure, scoring rule, eligibility, and duration. Daily sprints. Weekly cups. Sponsored events. Integrated with A-Trader Arena infrastructure on the trader side.

Live rule engine

Drawdown caps, profit targets, news-window lockouts, daily loss limits, max position size, allowed instruments. All configurable per pool, per cohort, per individual. Changes deploy instantly. No engineering ticket. No 2-week deploy cycle.

Lifecycle automation

Trigger emails, in-app prompts, evaluation transitions, account scaling, and payout flows from any combination of trader events. Visual builder. Full audit log. A/B-testable end to end.

Affiliate & partner ledger

Multi-tier affiliate tracking. First-touch and multi-touch attribution. Automated payout calculations. Per-affiliate cookie windows, custom commission structures, partner-facing dashboards. Built-in fraud detection.

PROP DEPOT CRM · PARTNER VIEW ● LIVE
Pools Competitions Rules Affiliates Analytics
01 EU Bronze$10K · 1-step · standard rules 2,141active +14%m/m LIVE
02 EU Silver$25K · 2-step · tight DD 847active +9%m/m LIVE
03 Asia Crypto$50K · scaling · crypto-only 312active +24%m/m LIVE
04 Freedom Challenge$50K · relaxed rules · Quality-adjusted splits 1,608active +41%m/m FREEDOM
05 Influencer Cohort$100K · free entry · 30 named 30active LIVE
06 Funded Champions$250K · profit-share · top 1% 48active +6%m/m LIVE
EU SILVER POOL · LIVE RULE CONFIG (CLICK TO EDIT)
Initial capital$25,000
Profit target (Phase 1)8%
Max daily drawdown4%
Max total drawdown8%
Min trading days (Phase 1)5
News-window lockout3 min · tier-1 only
Weekend holdAllowed (50% size)
Profit split (post-funded)80 / 20

Aggressive marketing. Controlled payouts.

The challenge tier prop firms wish they could offer, but can't, because the math destroys them. Relaxed rules attract more traders. Relaxed rules also blow up payouts. The Freedom Challenge solves this by running on the Payout Protection engine. Arizet's standalone product that assigns dynamic profit splits based on a Quality Score computed daily across 15+ behavioral metrics. High-quality traders get rewarded with up to 100% splits. Gambler-quality traders get compressed. Your marketing gets aggressive; your books stay safe.

Built on Payout Protection

The Freedom Challenge is one specific application of the broader Payout Protection product. A standalone offering within Arizet Risk & Compliance that any prop firm can deploy. The same Quality Score engine, the same 15+ metrics, the same skill-weighted profit-split math. Applied to any payout cycle, not just the Freedom Challenge tier.

See Payout Protection →
Arizet exclusive · Available now

Relaxed rules attract more traders. Quality Score keeps payouts honest.

Traditional challenge design forces a brutal trade-off. Strict rules = low pass rates = bad marketing = fewer challenge buyers. Loose rules = high pass rates = great marketing = catastrophic payouts. Every prop firm operator has sat in this exact spreadsheet, and there's no good answer with static rules.

The Freedom Challenge offers loose rules, and pairs them with dynamic profit splits driven by Quality Score. A trader who consistently produces clean, low-variance, risk-adjusted returns earns a generous split (up to 100% under the hero-tier guarantee). A trader whose returns are spiked, lottery-shaped, or pattern-flagged as gambling gets a compressed split (50/50 or worse). The math works because the highest-paid traders are the ones whose strategies your firm actually wants to fund.

Why it works:
→ More traders enter because the rules look generous on the marketing page
→ More challenge fees collected because pass rates can be higher without exploding the firm
→ Payout exposure stays controlled because Quality Score adapts splits per trader, automatically
→ You can market aggressive "freedom" without your CFO losing sleep
QUALITY SCORE ENGINE · LIVE SCORING ● 30-DAY ROLLING
TRADER QUALITY SPLIT
M. Sato42 trades · low variance · top quintile R 92 100 / 0
V. Kowalski38 trades · consistent sizing · clean exits 84 85 / 15
A. Rachman67 trades · moderate variance · ok R-multiple 71 75 / 25
P. Dimitrov89 trades · stretched stops · revenge-trade flags 54 65 / 35
X. Trader142 trades · lottery-shaped P&L · gambling pattern 32 50 / 50
B. Volkov218 trades · single-news-event clustering · tail risk 18 40 / 60
15+ behavioral metrics News-event concentration, scalping ratio, instrument concentration, daily/trade P&L concentration, Sharpe ratio, stop-loss adherence, position-size variance, average risk per trade, drawdown control, illiquid hours exposure, multi-account fingerprinting, and more. Recomputed daily on a 30-day rolling window with exponential recency decay. Splits update automatically per the firm's payout schedule. See full math model →

"Can I just build this myself?" Run the math first.

The most expensive mistake an aspiring prop firm operator makes is underestimating the build. The trading platform isn't the build. The trading platform is the cheap part. The expensive parts are everything around it: CRM, rule engine, risk infrastructure, payment processing, KYC, compliance reports, marketing tech, lead generation, and the team to run it all. Below are honest numbers from prop firm operators publicly reporting their actual costs, plus the published rates of every major vendor in the category.

Building it yourself · 2026 numbers

The DIY route.

The cheap end assumes you survive every regulatory and operational surprise that will catch you. The high end is closer to reality. None of these numbers include the apps, the network, the marketing playbook, or the Freedom Challenge engine. Those don't exist in the off-the-shelf market.

MT5 licensed serverdedicated, compliant · monthly$10K–$25K
Match-Trader or cTraderenterprise package · monthly$2.5K–$25K
TradeLocker per accountat 5K accounts · monthly$15K+
Bridge / risk enginewhite-label · monthly$3.5K–$20K
CRM (FPFX/Axcera/YPF)rev-share or per-account fees10%–60% rev share
Custom CRM buildif you build it instead · one-time$350K–$2M
PSP + chargeback opsmultiple processors, fraud team$3K–$8K/mo
KYC + compliance opsverification, monitoring, reports$2K–$6K/mo
Marketing team2-3 people minimum$25K–$50K/mo
Risk + quant hireone senior person, fully loaded$15K–$30K/mo
Time to launchhonest estimate · custom build9–18 months
Trader network on day oneZero
Honest total · year one $700K–$3M+
And you launch with no audience, no marketing playbook, no risk expertise on staff, no apps differentiation, no Freedom Challenge engine, and no community. You'll spend years two and three building those. If you survive year one.
Prop Depot · year one

The partnership route.

Same year-one goal. Different cost structure. And you launch with everything the dinosaurs spend three years building, in 7 days to 6 weeks depending on the engagement tier. Specifics on pricing below.

A-Trader platform14 apps · mobile · SDK · everythingIncluded
A-Connect executionmulti-venue routing · <15ms p99Included
Next-gen CRMpools · competitions · live rule engineIncluded
Freedom Challenge engineQuality Score–adjusted splits · Arizet-onlyIncluded
PSP + KYC integrationsall jurisdictions · audit-readyIncluded
Marketing enginetemplates · A/B · attribution · channelsIncluded
100K+ trader networkopt-in · segmented · readyIncluded
Community-building supportDiscord/Telegram · ambassadors · opsIncluded
Risk & quant team25+ years institutional · embeddedIncluded
Compliance & reg-watchjurisdiction-specific reports + briefingsIncluded
Time to launchdepending on engagement model7 days–6 weeks
Trader network on day one100K+
Honest total · year one A fraction of DIY
And you launch with our marketing playbook, our risk team, our trader audience, our apps differentiation, our community infrastructure, and the Freedom Challenge engine. None of which exists anywhere else. Engagement-tier pricing in the section below.

A full marketing stack. Decades of practice.

Our team has run paid acquisition, organic content, partnership programs, and creator marketing for trading products for over a decade. Most prop firms reinvent the wheel and spend a year discovering what doesn't work. We bring the playbook on day one. Which channels work for which trader segments, which messages convert at which stages, which creative formats outperform, which countries return what CAC.

Lead generation

Proprietary funnel system

200+ proven landing-page templates across the trader journey. Multi-channel paid acquisition (Meta, TikTok, YouTube, Google, programmatic). Organic content engine with our existing 100K+ trader audience as initial distribution.

200+
templates
8
channels
Conversion engine

A/B + funnel optimization

Every step of your funnel is instrumented and A/B-testable. Pre-built variant libraries for hero copy, pricing presentation, CTA placement, social proof formats, urgency mechanics, and risk-reversal language. Live performance dashboards.

A/B
on every step
live
dashboards
Partner & affiliate

Creator + influencer programs

Our existing relationships with trading creators, influencers, prop-firm-adjacent communities, and YouTube channels (including the Friday Show audience). We make introductions, negotiate terms, and operationalize the partnerships.

300+
creator network
12
tier-1 partners
Content engine

Daily memo · Friday Show

Distribution to our existing 100K+ email list and YouTube show every Friday. Your firm gets co-branded segments, dedicated coverage of sponsored events, and ongoing organic mentions across the educational content surface.

100K+
email list
weekly
live show
Retention & lifecycle

Lifecycle automation

Pre-built sequences for every stage: prospect → trial → first deposit → failed challenge → re-engagement → funded → churn-risk. Each sequence is templated, customized to your brand, and continuously optimized against conversion data.

14
sequences
recover
failed traders
Brand & design

Identity + creative ops

Brand identity development, creative asset libraries, ongoing design ops support. Your firm doesn't need to hire a design team in year one. We provide it as a service through Arizet's in-house creative studio.

in-house
studio
creative ops

Decades of risk and quant. Available to you.

Most prop firms are run by marketers and ex-traders. That's been enough to scale on growth-mode tailwinds. It won't be enough in the next cycle. Prop Depot partners get access to a team with deep institutional risk-and-quant pedigree. The people you'd otherwise need to hire at $300K–$500K each, available as an embedded consulting layer inside your partnership.

R
Risk leadership
Ex-Tier-1 prime broker

Senior risk practitioners with combined 25+ years at tier-1 prime brokers, hedge funds, and CFD market-makers. They built the live VaR systems, anti-gaming heuristics, exposure dashboards, and Quality Score engine that power Arizet today. The same team that solved the top-5 prop firm's payout problem in Chapter 01 of our story. Available as a consulting layer to design your firm's risk envelope.

Q
Quant research
PhD-level systematic experience

Our quant team has shipped backtesting infrastructure, alpha research, and execution analytics at institutional scale. They built Strategy Lab. They understand both retail trader behavior and institutional alpha generation. Available to advise on program design, capital allocation models, trader assessment methodology, and Freedom Challenge scoring calibration.

B
Business operations
Multi-firm prop founder

Operators who have built and scaled prop firms from launch through funded-trader scale. They know the regulatory landscape, the payment-processor maze, the licensing trade-offs by jurisdiction, and the operational playbook. They are your day-to-day partnership lead, not a junior account manager, not a sales script.

From signed deal to live firm in weeks, not months.

We've productized the launch process to compress what was historically a 9–18 month build into a partnership ramp measured in weeks. License-tier partners can be live in 7 days. White-label partners in 4–6 weeks. Full franchise (with branding, marketing, and trader-network seeding) in 5–6 weeks. Stages run in parallel wherever possible.

Week 1
Discovery & design

Partnership scoping. Brand workshop. Risk envelope design. Initial program structure. Legal & regulatory review. MSA signed.

Week 1–2
Stack provisioning

A-Trader white-label spun up. CRM tenant configured. Rule engine setup. PSP/KYC integrations live. Liquidity routing connected.

Week 2–4
Brand & marketing

Brand identity completion. Landing-page suite (10–15 pages). Lifecycle email templates. Paid acquisition setup. First creative production cycle.

Week 4–5
Soft launch

Invite-only launch to a curated cohort from our 100K+ database. Live testing of the full funnel under controlled conditions. Bug-bash and final tuning.

Week 5–6+
Live & scaling

Public launch. Paid acquisition turn-on. Friday Show coverage. Affiliate program activation. Weekly partnership reviews. Monthly optimization cycles.

Fast Track
License tier launches in 7 days

If you already have brand, marketing, and a regulatory entity (and you just need the modern tech stack) License tier ships in a week. Same A-Trader platform. Same CRM. Same live rule engine. Skip the marketing build, keep the engineering miracle.

See license tier →

Three ways to partner. Pick the one that fits.

Most prop tech vendors give you software and walk away. We don't. Prop Depot is a partnership, and the level of partnership depends on how much of the stack you want to own yourself versus have us run for you. Three tiers, designed for different starting points and ambitions. All three are priced to undercut the alternative of building it yourself.

License

Platform license

7 days to live
Talk to us flat-rate platform fee · scales with seats · no setup fee · undercuts every white-label competitor
  • A-Trader as your funded-trader platform, your brand
  • Standard CRM access, your branding, your subdomain
  • Live rule engine, Pools, Competitions, Affiliate ledger
  • Liquidity routing through our LP relationships
  • PSP + KYC integrations included
  • Self-service marketing tools · you run acquisition
  • Standard support tier · ticketed response
Best for: operators who already have brand, marketing, and regulatory entity in place and just need the modern tech stack. Skip the dinosaur white-labels. This is the same launch speed at better economics with vastly better tech.
Discuss license →
Franchise · By invitation

Full franchise

5–6 weeks to live
Co-investment + reasonable retainer + rev share aligned skin-in-the-game · limited slots per region · application required
  • The complete Arizet model. Platform, apps, CRM, marketing, leads, ops
  • Full marketing engine: we run acquisition for you
  • Full embedded access to risk & quant team
  • Brand identity development included
  • Friday Show co-branded segments + creator partnership intros
  • Community-building, PSP, KYC, compliance. All done-for-you
  • Modest co-investment to align incentives; retainer kept reasonable
For traders, influencers, or operators with modest startup capital who want to skip the dinosaur prop firm route entirely. Co-investment and retainer terms discussed on partnership call. Both designed to be approachable for the right operator.
Apply for franchise →

What a well-executed franchise could look like.

Below is a purely theoretical first-year trajectory for a hypothetical Prop Depot franchise partner. A model of what a well-executed engagement could produce. Not a forecast. Not a promise. Not based on any specific partner. Every actual outcome depends on operator capability, capital, region, brand strength, marketing execution, and the broader market environment at the time of launch.

A hypothetical trader-turned-founder, twelve months in.

Imagine a verified Diamond-tier trader on A-Trader Arena. ~80K subscriber audience on YouTube. No operational experience running a prop firm. They engage Prop Depot with a modest startup budget and a clear point of view about what's wrong with the existing prop firm category.

By month two: brand identity completed, landing site live, A-Trader white-label provisioned, first invited cohort drawn from our database. By month six: a few thousand active traders across multiple pools, profitable on unit economics with our marketing engine handling most of acquisition. By month twelve: multiple programs running concurrently, including a Freedom Challenge tier, and second-cohort sponsorship deals layered on top.

Theoretical only · not a forecast The numbers shown are a model of what a well-executed franchise could produce. Actual outcomes vary substantially. No partner is guaranteed any specific result. We do not present case studies of real partners on this page; we present a framework you can think through with your own assumptions, your own capital, and your own ambition.
Active tradersend of month 12 · theoretical
~4,500
Net monthly revenueafter payouts · theoretical
~$300K
Concurrent programsend of year 1
3
CAC paybackmonths · theoretical
~2.5
Time-to-launchdiscovery → live
~6 wk

Let's see if this fits.

First conversation is a 90-minute discovery call. We dig into your situation (capital, audience, regulatory geography, ambition) and you dig into our model. No pitch deck on either side. NDA available before the call if needed. At the end of the 90 minutes, both sides know whether this is a fit. If yes, we move to scoping. If not, we shake hands and remain professional contacts. Existing firms exploring API integration: 30-minute scoping call instead.

Two hours of your time. Possibly the trajectory of your next decade.

Partnership calls are with our business operations lead, not a junior SDR, not a sales script, not a discovery questionnaire. The person on the call is the person who'll be your partnership manager if we proceed.

  • 90 minutes · video call · NDA available pre-call
  • No pitch deck. Conversation about your situation and ours
  • Honest answers about fit, including "this isn't right for you"
  • Capability deck and reference calls available post-discovery
  • Existing firms: 30-min API integration scoping call as the alternative entry point
  • Limited slots. We onboard ~6 new partners per quarter
Request a partnership call
~6 new partners per quarter.
Response within 48 hours. NDA available before any specifics are shared.

The dinosaurs are dying. The depot is open.

If you're building the next generation of prop firm (or you operate one of the current ones and you see what's coming) we should talk. The category window is open right now. Move while it is.